Automotive Sales & Marketing Blog

This isn’t just another blog post. This is a 20-year veteran pulling back the curtain on why our showrooms are stalling and how we can dominate the market in 2026. If you want the "Coles Notes" version, call the manufacturer. If you want to move metal, read on. I’ve spent over two decades in the Canadian automotive industry. I’ve been the guy on the floor closing deals, the Finance Manager finding the "yes," and the General Sales Manager watching the inventory turn. I’ve seen

We, from time to time, get feedback from dealership staff that our vehicle walkaround videos are long. I get it—16 minutes might seem like overkill. But here’s the thing: these videos aren’t made for managers or salespeople. They’re made for car shoppers  who are seriously considering buying that exact, specific used vehicle. A manager might glance at the runtime and think, “That’s a long video—who has time for this?” And that’s understandable—they’re not the one shopping for

Effective vehicle merchandising is critical to attracting and converting online shoppers into buyers. Yet, many dealerships make crucial...