Car Sales & Management Insights

Stop losing EV buyers to confusion. Master the objection handling, charging education, and merchandising tactics needed to win electric customers in 2026.

We, from time to time, get feedback from dealership staff that our vehicle walkaround videos are long. I get it—16 minutes might seem like overkill. But here’s the thing: these videos aren’t made for managers or salespeople. They’re made for car shoppers  who are seriously considering buying that exact, specific used vehicle. A manager might glance at the runtime and think, “That’s a long video—who has time for this?” And that’s understandable—they’re not the one shopping for

Effective vehicle merchandising is critical to attracting and converting online shoppers into buyers. Yet, many dealerships make crucial mistakes that hurt their chances of standing out in a competitive market. The digital showroom is just as important—if not more so—than the physical one, as most buyers conduct extensive online research before visiting a dealership in person. Here are the biggest pitfalls dealerships fall into, why they matter, and how to fix them for better