Why Our Walkaround Videos are the Right Length

We, from time to time, get feedback from dealership staff that our vehicle walkaround videos are long. I get it—16 minutes might seem like overkill. But here’s the thing: these videos aren’t made for managers or salespeople. They’re made for car shoppers who are seriously considering buying that exact, specific used vehicle.

A manager might glance at the runtime and think, “That’s a long video—who has time for this?” And that’s understandable—they’re not the one shopping for this car. But the person clicking on the video is actively looking for their next vehicle. They’re in the decision-making stage and appreciate having all the details laid out for them. The more confident they feel, the more likely they are to reach out to the dealership and take the next step—and that’s exactly what we want!

Every Used Car Has a Unique Story—And We Tell It

Unlike new cars, every used car has its own story. No two are exactly alike, even if they’re the same year, make, and model. A used car comes with a specific condition, mileage, history, and features that set it apart from every other vehicle on the market.

Maybe it has new tires, a fresh brake service, and a clean air filter—small details that give the buyer immediate confidence in both the vehicle's condition and your dealership’s commitment to quality. Maybe it has a rare trim package that’s nearly impossible to find. Or maybe it’s the transparency of the video, clearly showing the car’s condition, that leaves the customer with no doubts—putting it at the top of their list. These details matter to buyers, and if we don’t highlight them, we’re leaving value on the table that could help close the sale.

Our videos highlight all the little details that give each used car its own identity. We tell the story, so the buyer doesn’t have to guess. And for the dealership, this means standing out in a crowded market where shoppers are comparing multiple similar vehicles. Instead of competing solely on price, you’re competing on value, confidence, and transparency—which gives you the upper hand.

We Can’t Predict What’s Important to Every Buyer—So We Cover It All

Here’s the thing: every shopper has different needs. Maybe they just had a baby and need a car with top-notch safety features. Maybe they got a dog and need a spacious back seat. Maybe their teen just got their license, and they’re looking for something reliable.

If we only cover the “basics,” we risk leaving out exactly what they needed to see to feel confident in their decision. Instead, we lay everything out so that the vehicle appeals to as many buyers as possible.

For dealerships, this means less hesitation from customers. If a shopper has unanswered questions, they’re more likely to keep browsing elsewhere. But if they feel like they’ve already “been in the car” just from watching the video, they’re ready to take the next step—which means more inquiries and more sales.

The Car Determines the Length—Not a Time Limit

The length of these videos isn’t random. It’s based on how much there is to talk about. If a car has tons of features, it deserves a proper breakdown. We all know ‘Feature, Benefit, Value’. That’s just good sales strategy.

A used car isn’t just a commodity—it’s a solution to a buyer’s specific needs. Rushing through key features or skipping over value-added details just to shorten a video doesn’t help anyone. If a customer is watching, they want details. If they weren’t interested, they wouldn’t be there in the first place.

For the dealership, this means higher quality inquiries. Instead of getting calls from buyers asking, “Does this have Apple CarPlay?” or “How big is the cargo space?”—those questions are already answered in the video. The leads you’ll receive from buyers after watching our videos are ready to buy.

Our Audience is Already Hooked

This isn’t a cold sales pitch popping up in someone’s social media feed. The people watching these videos actively searched for this car, clicked on the listing, and are now deep in their decision-making process. They’re not casual browsers. They’re serious shoppers.

And guess what? No one else is giving them this level of transparency. These videos set our inventory apart. They build trust. They keep people engaged. And that means more leads that convert.

From a dealership perspective, that’s gold. If you can get a buyer emotionally invested before they even step foot on the lot, closing the sale becomes a whole lot easier. When they call or show up, they’re not here to browse—they’re here to buy.

Chapters Let Viewers Skip to What They Care About

Worried that 16 minutes is too much? No problem. The videos are chaptered, so buyers can jump straight to the parts they care about.

Maybe they just want to see the cargo space. Maybe they only care about the infotainment system. Maybe they’re checking out safety features for their kid’s first car. They don’t need to sit through the whole thing—they can skip right to what matters to them.

For dealerships, this means happier, more informed customers. Instead of a frustrated shopper calling with basic questions that could’ve been answered in the video, they already know what they’re getting. That makes conversations with sales teams more productive and increases the likelihood of an in-person visit.

The Videos Are for Buyers, Not Managers

If you’re managing a dealership, you’re swamped. You don’t have time to watch a 16-minute video about a car you’ll never buy. But a shopper? They’ve been searching, they’ve clicked on the listing, and now they’re trying to figure out if this is the one. When you're about to drop thousands of dollars on a car, you want all the details.

We've been doing this for over 800 videos, and customers love them! They appreciate the transparency, the thoroughness, and the fact that no other dealership is giving them this level of detail. These videos aren’t “too long” to them—they’re exactly what they need to feel confident about making a purchase.

For dealerships using these videos, this means more engaged leads, fewer tire-kickers, and a higher chance of converting online shoppers into showroom visitors. When a customer calls or walks in after watching, they’re usually ready to move forward, which makes the sales process much smoother.

More Information = More Confident Buyers = More Sales

Bottom line? These videos work. They answer questions before they’re even asked. They build trust. They turn browsers into leads and leads into buyers.

For dealerships, that means:

• More serious inquiries from shoppers who already know they like the car

• Less back-and-forth answering basic questions

• More confident buyers who are ready to buy when they walk in

So, if you’re worried about video length, ask yourself this: Would you rather have a shopper with unanswered questions who moves on to another dealership, or a shopper who feels totally confident and calls you ready to buy?

We go with the second option every time. And it works.