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Your Inventory Isn't the Problem. Your Listings Are.
Most vehicles don't sit because of price or demand. They sit because they look exactly like every other similar unit online.
Sales managers respond the same way every time:
-
Wait 30 days
-
Start cutting the price
-
Repeat until it sells
That approach erodes gross - not because the vehicle is wrong, but because the listing never gave the customer a reason to choose your car.
LISTING A: STANDARD DEALER
Outcome: No differentiation. Price cut required.
LISTING B: PLUGGEDIN MERCHANDISED
Outcome: High trust. Price justified. Sold fast.
Here's the Truth: Almost No Dealers Are Using Video Properly
Outside of PluggedIn Automotive Media, dealer walkaround videos are almost nonexistent.
<10%
OF DEALER LISTINGS USE VIDEO
<1%
USE DEALER-DESIGNED WALKAROUNDS
Yes, everyone talks about video.
But in reality:
-
Most dealers don't use video at all
-
Others post quick, unstructured clips that don't sell
-
Very few use video consistently across inventory
PluggedIn walkaround videos are not an experiment.
They are a proven, repeatable sales tool refined over the last 7 years - built by someone who has actually managed inventory and lived the consequences of aged units.
These Videos
Are Built to
Sell Cars - Not
Just Look Good
Every video is structured exactly how a top-performing salesperson would present the vehicle in person.
√ Full 360 exterior walkaround
√ Interior showcase that highlights real buying triggers
√ Feature coverage that actually matters to customers
√ Vehicle history + reconditioning explained clearly
√ Transparent, authentic presentation - no gimmicks
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